CBC Music Experience

Interactive Audio Sculpture

Original concept by CBC. Engineered, fabricated, installed, and brought to life by Rovü.

Originally commissioned for the CBC Lethbridge launch before becoming a featured public activation at the 2023 Juno Awards, touring Calgary Public Libraries, and the Calgary International Film Festival.

A circular object with a spider-like pattern in the center, covered with black liquid paint, on a plastic sheet on the floor

Project Overview

Public art has the ability to transform everyday environments into memorable cultural experiences.

Working alongside CBC, Rovü engineered, fabricated, and installed a monumental interactive headphone sculpture featuring integrated audio. Visitors stepped inside the installation to experience curated music while becoming part of the activation itself.

Originally commissioned for Lethbridge, the installation later became a featured destination during the 2023 Juno Awards before continuing throughout Alberta as part of CBC's touring public engagement program.

Designed to Bring Music Into Public Space

Signature Moments

National Cultural Impact

Originally commissioned for Lethbridge, Alberta
Featured activation at the 2023 Juno Awards
Interview backdrop for musicians, artists, and celebrities
Assisted with installation of the illuminated CBC Music Booth activation

Stage being set up with lighting equipment, ladders, and crew members working, in an indoor venue with large windows.

Un framework en forma de auriculares fabricado con madera y metal, con componentes electrónicos y cables, en un taller con herramientas y materiales en el fondo.

Touring installation across Calgary Public Libraries
Featured during the Calgary International Film Festival
Thousands of public interactions throughout its tour

Event setup with stage, metal scaffolding, banners, and lighting equipment. Two workers installing or preparing the stage, with tools and storage boxes in a large indoor venue.

A man wearing glasses and a lanyard with a press badge, operating audio and computer equipment at a broadcast station for CBC News, with a backdrop of stage lights and large inflatable branded archway.

Our Role

Engineering

Transforming CBC's original concept into a structurally sound public installation.

Fabrication

Large-scale custom manufacturing with integrated audio components.

Installation

Transportation, assembly, anchoring, and on-site execution.

Event Support

Supporting CBC activations throughout the Juno Awards experience, including installation of the illuminated CBC Music display.

From Concept to Public Experience

A person with tattoos on his arms kneeling in front of a large black and white sign that reads 'CBC Gala' and 'CBC.' The person is holding the sign with both hands. Behind the person, there is a metal truss structure with red lights and some artwork on the wall showing a mountain landscape, a rainbow, and a figure holding something while smiling.

A man is standing on a ladder working on a ceiling in a large, modern indoor space, likely a public building or airport, with people walking and children playing in the background.

Project Specifications

Specifications

Client
CBC

Project Type
Interactive Audio Sculpture

Industry
Public Art • Experiential Design • Cultural Activation

Services

Engineering
Fabrication
Installation
Public Art
Experiential Design
Event Activation

Features

Integrated speaker system
Large-scale fabrication
Modular construction
Public engagement
Touring installation

Project Impact

Where Design Meets Culture

The CBC Music Experience demonstrates Rovü's ability to deliver nationally recognized public installations through collaboration, engineering, and craftsmanship. From fabrication and logistics to on-site execution, the project illustrates how thoughtful design can strengthen cultural programming, activate public space, and create lasting community engagement.

The most successful spaces don't simply attract attention—they create lasting memories. Whether for a public space, cultural institution, commercial development, or brand activation, thoughtfully designed experiences encourage interaction, strengthen identity, and leave a lasting impression long after the event has ended.

If you're exploring an installation, sculpture, or immersive environment that brings people together and reflects the character of your organization, Rovü welcomes the opportunity to collaborate.